Home > News > World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey
World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey
World of Tanks Blitz pulls off a massive marketing feat: a cross-country tank tour!
Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank traversing the United States. This eye-catching vehicle, which recently graced The Game Awards in Los Angeles, is all about promoting the game's new collaboration with Deadmau5.
Rest assured, this street-legal tank poses no threat. The vibrant graffiti adorning its hull is hard to miss for those lucky enough to spot it on its journey.
The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank – a light and sound spectacle. The event also includes themed quests, special camos, and cosmetic items.
The playful nature of this marketing campaign is undeniably humorous, adding a lighthearted touch to the typically serious world of tank battles. While some hardcore simulation enthusiasts might disapprove, the stunt is ultimately harmless fun. Wargaming isn't the first to use such creative marketing (breweries have even done it!), but the sight of a decorated tank rolling through neighborhoods is sure to brighten even the dreariest winter day.
If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!
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