Pokémon Rings in the Year of the Snake with a Charming Animated Short

Pokémon kicked off the 2025 Lunar New Year celebrations with a heartwarming animated short featuring Ekans and Arbok, released on January 29th, 2025. The video showcases a playful encounter between two Ekans, one a Shiny variant, leading to a surprising evolution and a heartwarming display of acceptance.

The short, available on Pokémon's YouTube channel, depicts a Shiny Ekans falling from a tree onto an Arbok, only to evolve after a brief, comical confrontation. The newly evolved Shiny Arbok is then welcomed by its peers, highlighting a message of acceptance and friendship. The video's emotional impact resonated with viewers, with many commenting on the touching interaction between the Pokémon.

The release sparked a wave of nostalgia among fans, recalling their own encounters with Shiny Pokémon in games like Pokémon Gold and Silver. The video's simple yet effective storytelling captured the spirit of the Lunar New Year.

Beyond the animated short, The Pokémon Company is celebrating the Year of the Snake with various in-game events and merchandise.

Pokémon GO's Lunar New Year Event

Pokémon GO joined the festivities with a Lunar New Year event starting January 9th, 2025, as part of its Dual Destiny season (December 3rd, 2024 – March 4th, 2025). The event boosted the encounter and Shiny rates for several snake-themed Pokémon, including Ekans, Onix, Gyarados, Dratini, Dunsparce, Snivy, and Darumaka. The event also featured special Field Research tasks, 2 km Eggs containing various Pokémon, and a Timed Research rewarding players with Zygarde Cells.

This multifaceted celebration showcases The Pokémon Company's commitment to engaging its fanbase during significant cultural events. The combination of a charming animated short and engaging in-game events provides a memorable and inclusive Lunar New Year experience for Pokémon fans worldwide.