In the world of game development, inspiration can strike from the most unexpected sources. A senior member of CD Projekt Red recently revealed a surprising muse in the creation of Cyberpunk 2077: a meme, over 15 years old.

Paweł Sasko, Quest Director, explained his unusual process: "When I write scripts or texts, I loop music I don't understand lyrically, or tracks with a strong beat to help me get into the 'flow.' I've listened to 'Epic Sax Guy 10h' far more than I'd care to admit. It gives me incredible focus and mental clarity while working."

This seemingly random meme, details of which remain undisclosed, profoundly influenced the game's quest design. In a recent interview, Sasko shared how it provided valuable insights into narrative structure, player engagement, and maintaining humor, even amidst the game's darker themes.

This unconventional approach highlights the importance of diverse inspiration in modern game design. By incorporating elements of internet culture, CD Projekt Red created a more relatable and authentic experience. This contributed to the game's reputation as a groundbreaking open-world RPG.

This method aligns perfectly with CD Projekt Red's philosophy: blending high-quality storytelling with cutting-edge technology. Their consistent innovation, while staying true to core values, creates deeply resonant games. Using a long-forgotten meme demonstrates their willingness to think unconventionally and embrace new ideas.