Take-Two Interactive, the parent company of Rockstar Games (GTA 6's developer), has unveiled its strategic vision for future game development. The company acknowledges its reliance on established franchises like GTA and Red Dead Redemption, but recognizes the limitations of this long-term strategy.

Take-Two's Focus on New IPs

CEO Strauss Zelnick, in a Q2 2025 investor call, emphasized the importance of creating new intellectual properties (IPs). While sequels are lower-risk, Zelnick highlighted the inevitable decline in the appeal of even the most successful franchises over time. He warned against over-reliance on existing IPs, stating that neglecting new IP development is akin to "burning the furniture to heat the house."

Zelnick confirmed that future sequels to GTA and RDR are under consideration, but stressed the need for innovation and diversification. He noted that while franchise sequels often outperform their predecessors, the long-term success of the company depends on developing fresh, original content.

Strategic Release Scheduling and New Projects

In an interview with Variety, Zelnick indicated that major game releases will be strategically spaced out to avoid market saturation. While GTA 6's release window is set for Fall 2025, it will be distinct from the planned Spring 2025/2026 launch of Borderlands 4.

Take-Two's subsidiary, Ghost Story Games, is preparing to launch a new IP, Judas, a narrative-driven, first-person shooter RPG, sometime in 2025. This title, created by Ken Levine, promises a player-driven narrative where relationships and story progression are significantly influenced by player choices.