Discover beauty tailored for every eye, lip, and face. Join our e.l.f. Beauty Squad to unlock a world of rewards and festive surprises throughout the season!

Welcome to the beauty-verse! Dive into the latest viral lip oils and highly effective skincare solutions. Experience the best of beauty through our e.l.f.ing amazing app, where shopping becomes an adventure.

Glow wild in your personal beauty space. Shop, share, and explore your Holy Grail e.l.f. products. Uncover new favorites with innovative features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

Join Our E.L.F. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple avenues to earn points, which you can redeem for free products and other exciting rewards. Here’s what being part of the Beauty Squad entails:

• Earn points by uploading your receipts from ANY shopping location through our app.
• Redeem your points for free products, discounts on future purchases, or gift cards from top brands like Chipotle, Target, Ulta, Amazon, and Walmart.
• Get early access to the latest product drops and exclusive sales.
• Receive a free gift and double points during your birthday month.
• Gain exclusive access to members-only content, including the Hot as e.l.f. chart and the Squad Sign quiz.
• Achieve higher tiers for additional perks, such as free shipping for Icon members.

Enjoy luxury without the extra cost. Access e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare directly through our app.

E.L.F. Shoppable Stories

Stay in the loop with the newest product releases and discover your next beauty essentials.

Find Your Fave Shades with Virtual Try-On

Virtually try on all your favorite products and find your perfect shade matches effortlessly.

Swipe to Like

Swipe right on the makeup you love with our beauty app. Discover and explore clean beauty products using our “Swipe to Like” feature, and build your wishlist seamlessly.

Get Instant Help While Shopping In-Store

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients on the spot.

Always Stay in the Know

Opt-in for push and in-app notifications to stay ahead with e.l.f. exclusive offers, new arrivals, and upcoming sales.

Keep Tabs on Your E.L.F. Order

Easily review your order history and track your deliveries. Use our store locator to find the nearest store carrying e.l.f. clean makeup and skincare products.

Share the E.L.F. Love

Find makeup and skincare products & looks directly from the product or virtual try-on pages.

Stay updated with what’s happening on Roblox’s dynamic tycoon adventure - e.l.f. UP! Unleash your creativity as a change maker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download our app and join us in this beauty journey!