Home > News > The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"
The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"
The Battle Cats, a mobile tower defense game featuring an army of bizarre and endearing feline warriors, is celebrating its 12th anniversary! To mark this milestone, developer Ponos has launched a captivating Sengoku-era ad campaign, blending historical artistry with the game's signature quirky humor.
This new campaign, titled "The Way of the Cat," transports players to the Sengoku period, a time of intense strategic warfare. The commercials cleverly juxtapose the historical setting with the game's signature elements, including those iconic, strangely alluring cat food cans.
Developed in collaboration with R/GA, the cinematic ads are surprisingly engaging. As Ponos' COO and Managing Director Seiichiro Sano states, “As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way.”
Need help strategizing your feline forces? Check out our Battle Cats tier list!
Ready to unleash your inner ninja cat? Download The Battle Cats for free on the App Store and Google Play (in-app purchases available). Stay updated on the latest news by following the official Facebook page or visiting the official website.
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