LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The sets themselves have evolved, offering intricate designs, diverse functionalities, and a wider range of styles. From play-focused sets to elaborate display pieces and even home décor items, LEGO's versatility is undeniable.

However, the sheer volume of sets available, coupled with LEGO's practice of retiring sets, presents challenges for buyers. Finding a desired set, especially at a reasonable price, can be difficult. The retirement policy fuels a resale market where prices often inflate significantly. Furthermore, LEGO's inherent cost has steadily increased over the years.

Strategic shopping is key to navigating these challenges. This guide highlights the best places to buy LEGO sets in 2025 and the optimal times to snag deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at WalmartThe LEGO Store offers the most comprehensive selection, easily searchable by theme, price, and rating, along with excellent customer service and the LEGO Insiders program. This program provides perks such as early access to sets, free incentives, and exclusive items. The points system, where every dollar spent earns 6.5 points (130 points = $1), effectively offers a 5% discount on future purchases, often doubled during promotional periods.

Amazon, Target, and Walmart provide alternative online options, offering modest discounts but lacking the points system and exclusive sets of the LEGO Store. The LEGO Store generally charges full price unless clearing out older inventory.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee ResultsUltimately, careful comparison shopping is crucial to determine the best value.

Locating Retired Sets

For retired sets, unofficial marketplaces like eBay, Craigslist, and Facebook are the only options. Expect higher prices and prioritize direct communication with sellers, negotiation, and thorough price comparisons.

In-Store LEGO Shopping

Brick-and-mortar stores provide a hands-on shopping experience. The LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features. Target and Walmart also offer LEGO sections, while Gamestop and Barnes & Noble carry select sets. Discounts are less common in smaller stores, but checking for clearance items, especially for recently retired sets, can be worthwhile.

Optimal Times for LEGO Deals

Beyond standard box-store discounts, LEGO sales are infrequent. However, key dates to watch include May 4 (Star Wars Day) and March 10 (Mario Day), often featuring double Insider points. Year-end clearance sales, particularly around Black Friday, Cyber Monday, and Amazon Prime Days, offer significant potential savings.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee Results