Candy Crush partners with Pat McGrath for new lipstick, glosses, nail polish launch
When we talk about powerhouse mobile game franchises, few can rival the sheer dominance of Candy Crush Saga. Its success is bolstered by significant corporate backing and a widespread cultural impact that continues to grow, especially with its latest venture into the world of cosmetics in partnership with the renowned makeup brand, Pat McGrath.
This collaboration marks Candy Crush Saga's debut into the beauty market, bringing fans a delightful array of themed lipsticks, glosses, and nail polishes. These products are set to hit the shelves soon, promising a sweet treat for makeup enthusiasts and gamers alike. However, the real highlight of this launch is the inclusion of a dazzling surprise: three randomly selected online orders will receive a Candy Crush-themed diamond ring, each valued at $10,000.
Scheduled for release on February 27th, this new product line not only expands the Candy Crush universe into the realm of cosmetics but also introduces an exciting element of chance with the diamond ring giveaway. This bold move harks back to traditional marketing tactics, eschewing modern influencer partnerships in favor of a thrilling, old-school prize draw that's sure to create a buzz.
**Diamonds are forever** This venture underscores the evolution of gaming merchandise from simple t-shirts to luxurious diamond jewelry, showcasing the expansive potential of gaming culture.
If you're not a fan of Candy Crush Saga, don't worry—there's something for everyone. For those nostalgic for simpler times, consider diving into the challenging retro platformer, Jump King. Praised with a glowing gold-star review by Will Quick, it's the perfect game to test your platforming prowess and enjoy a throwback gaming experience.
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