Home > News > Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll appear in several popular mobile games.
This isn't PlanetPlay's first foray into eco-conscious gaming collaborations. Previous campaigns have featured celebrities like David Hasselhoff and J Balvin. This time, however, the scale is significantly larger.
Lovato will be featured in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.
A Sustainable Success?
PlanetPlay's commitment to long-term environmental impact through MGTM is noteworthy. Unlike many celebrity-driven campaigns, which often lack staying power, this initiative boasts broad participation and reach. The involvement of numerous popular games increases the potential for significant positive change.
This collaboration offers a triple win: environmental benefits, increased engagement for Lovato's fans, and a boost for participating game developers.
For those interested in exploring the games involved, PlanetPlay recommends checking out their list of the best mobile games of 2024.
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