Dungeon Fighter Online (DnF) Mobile has become a massive success, contributing over 12% to Tencent's overall mobile gaming revenue in its first month alone. This makes Tencent's recent decision to challenge app stores even bolder.

Last week, we discussed DnF Mobile's popularity in the Chinese market and Tencent's subsequent conflict with app stores. We explored the potential implications for Tencent's relationship with its home market's app stores.

Now, with the revelation of DnF Mobile's significant revenue contribution—over 12% of Tencent's total mobile gaming revenue in just one month—the risk Tencent is taking becomes even more apparent. The South China Morning Post reported this substantial figure.

Subscribe to Pocket Gamer on Tencent, the world's largest gaming company by revenue, is wagering a considerable sum on this strategy. While DnF's strong launch isn't surprising given its established franchise and typical honeymoon period profitability, Tencent's choice to challenge app stores using this highly successful game is a bold, high-stakes move.

The Bigger Picture

Tencent's decision to remove DnF Mobile from app stores, even while directing users to its own download platform, represents a significant risk. The potential financial repercussions are substantial.

The success of this strategy remains to be seen.

For more on the hottest mobile games, check out our list of the best mobile games of 2024 (so far)! You can also explore our list of the most anticipated upcoming games.