Analyst Matthew Ball's controversial assertion that a $100 price point for AAA titles could revitalize the gaming industry sparked a debate. To gauge player sentiment, a survey was conducted, revealing surprising results. Over one-third of nearly 7,000 respondents indicated a willingness to pay $100 for a standard edition of the upcoming Grand Theft Auto 6, despite Ubisoft's current practice of pushing for more expensive, expanded editions.

Ball's earlier statement, suggesting that a $100 price tag could be a lifeline for the industry, and that Rockstar and Take-Two could lead the charge, gained significant online traction.

Rockstar recently announced 2025 updates for Grand Theft Auto V and Grand Theft Auto Online, aiming to bring the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, the update likely extends beyond mere visual enhancements.

The possibility of expanding the GTA+ subscription service, currently exclusive to PS5 and Xbox Series X|S consoles, to PC players is high. Additionally, features absent from the PC version of Grand Theft Auto Online, such as Hao's high-speed vehicle modifications, could be introduced. The arrival of extreme turbo-tuning on PC is therefore a strong possibility.