NetEase's collectible card game, Harry Potter: Magic Awakened, is shutting down in select regions. The end-of-service (EOS) announcement impacts the Americas, Europe, and Oceania, with servers ceasing operation on October 29th, 2024. Players in Asia and certain MENA regions can continue playing.

Initially released in China in September 2021, the game saw a strong launch but experienced delays before its global debut on June 27th, 2022. While its Clash Royale-inspired gameplay and wizarding world setting initially resonated with players, the game failed to maintain significant traction.

The decision to shut down stems from a combination of factors. Reddit discussions highlight player frustration with the game's shift towards pay-to-win mechanics. A controversial rework of the reward system negatively impacted free-to-play players, slowing progression and diminishing the advantage skilled players once enjoyed. These changes, coupled with a lack of sustained popularity, led to the EOS announcement.

The game has already been removed from the Google Play Store in affected regions as of August 26th, 2024. However, players in unaffected regions still have the opportunity to experience the game's Hogwarts-inspired setting, dorm life, classes, secrets, and wizard duels.