When it comes to showcasing a new vehicle, car manufacturers have a plethora of promotional strategies at their disposal. From slick advertising campaigns to celebrity endorsements, the options are vast. However, Hyundai has chosen a unique approach by teaming up once again with KartRider Rush+ to introduce their latest concept car as an in-game kart.

Nexon's popular kart racing game, KartRider Rush+, is thrilled to welcome back Hyundai, this time featuring the Insteroid concept car kart. Designed by the Hyundai Motors Europe Design Center, the Insteroid draws inspiration from Hyundai's INSTER, an innovative electric SUV. This collaboration not only brings the Insteroid to the virtual tracks but also introduces additional Hyundai-themed items such as the Glitched Hyundai Aura and an EV Charging Connector sporting the vibrant GOGOGOrange color scheme.

To celebrate this exciting partnership, KartRider Rush+ is hosting an in-game event running until April 28th. By using a Boost Shard at least once during the event, players will be automatically entered into a draw for a chance to win 30 Lucky Star Jewels. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the game.

It's worth noting that the Insteroid isn't just a digital kart but also a real-world concept car. While it's not slated for immediate production, its presence in KartRider Rush+ serves as an effective promotional tool for Hyundai. In my opinion, the Insteroid offers a more stylish appearance than the Cybertruck featured in Fortnite, adding a unique flair to the game.

If the latest collaboration with Hyundai doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week to discover what else has launched over the past seven days.