Mo.co by Supercell Earns $2.5M in Under a Month
Supercell's upcoming game, Mo.co, has already made a significant impact even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, as reported by Pocketgamer.biz. This early success highlights Mo.co's potential in the mobile gaming market.
Mo.co blends the essence of a modern millennial social gaming platform with elements reminiscent of Monster Hunter. Players take on the role of a stylish part-time hunter, tasked with battling various evil invaders from beyond through different contracts. The game's appeal is further enhanced by a variety of cosmetics and other in-game items, which have contributed to the initial revenue surge.
However, after reaching this peak, Mo.co's revenue experienced a decline. This drop may not necessarily spell doom for the game. It's possible that the limited content available during the invite-led soft launch phase is hindering further growth. Supercell, known for its strategic approach to game development, has a history of being ruthlessly selective with its releases. The company focuses its resources on the most promising projects, often leading to strong performers like Brawl Stars and Squad Busters. Conversely, less promising titles such as Flood Rush and Everdale have been discontinued before launch.
The future of Mo.co remains uncertain, but its initial success could encourage Supercell to invest in new content to boost player engagement and spending. If this happens, Mo.co might soon see a full release on major storefronts.
While Mo.co is currently not accessible to the general public, those eager to explore new mobile games can check out our "Ahead of the Game" feature, which highlights great titles available in early access.
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