Scopely is bringing the Monopoly Go experience to the streets of London with a two-day celebration called Dough Fest. For the first time, the game is stepping out of the digital world into a real‑life event. You’ll find food, stickers, and trading—all elements you’ve previously only encountered in the game.

When and where is the Monopoly Go Dough Fest happening?

The festival takes place on September 27th and 28th at the Truman Brewery in East London. Admission is free, but you must reserve tickets ahead of time. Inside, you can enjoy Monopoly Go activities, exclusive treats, and even some unique food experiments.

The event coincides with Monopoly Go’s first‑ever Trade Fest, a global in‑game event running from September 27th at 8 AM UTC to September 29th at 8 AM UTC. During these 48 hours, the daily trading limit doubles, allowing you to send 10 stickers per day instead of the usual 5—totaling 20 over the weekend.

The festival is inspired by the Bon Appétit Album Season!

This current in‑game season introduces new features, tempting rewards, and community‑focused fun. Centered on global cuisine and homemade dishes, it includes a Candy Land‑themed Treasures event, Community Golden Blitzes, and more.

Monopoly Go Dough Fest expands on this theme by collaborating with popular London food vendors. Napoli on the Road, headed by 2023 World’s Best Pizza Chef Michele Pascarella, will unveil new pizzas created exclusively for the event. Ice cream will be provided by Soft Serve Society.

Bread Ahead has teamed up with food critic and broadcaster Grace Dent to craft the Double Down Doughnut. This blend of double chocolate, mango lassi, and chilli jam will be available only to guests who roll double sixes on a real‑life community chest.

In addition to the food, you can unlock in‑game bonuses such as sticker packs and free dice rolls. The first 300 attendees each day will also receive a physical Bon Appétit taster album. Collect stickers throughout the festival and trade them at designated zones.

If you’re in London, don’t miss this unique event. Otherwise, you can download Monopoly Go from the Google Play Store and join the Trade Fest online.

Also, check out our coverage of the roguelike tower defense game Tower Dominion.