Home > News > Nintendo Sets Cautious Switch 2 Sales Goals Amid Tariff Uncertainty

Nintendo Sets Cautious Switch 2 Sales Goals Amid Tariff Uncertainty

Jun 18,25(8 months ago)
Nintendo Sets Cautious Switch 2 Sales Goals Amid Tariff Uncertainty

Nintendo has released what analysts are describing as a "cautious" sales forecast for the upcoming Switch 2, projecting 15 million console units and 45 million software units to be sold during its current fiscal year ending March 31, 2026. The Switch 2 is scheduled to launch globally on June 5.

In its financial report, Nintendo stated that the forecast assumes the current U.S. tariff rates—implemented on April 10—remain unchanged throughout the fiscal year. However, the company acknowledged that any adjustments to these tariffs could impact its projections. “We will continue to monitor the situation closely in order to respond effectively to changes in market conditions,” Nintendo noted in its statement.

Play

Daniel Ahmad, Director of Research & Insights at Niko Partners, described the 15 million unit forecast as “conservative.” He suggested on social media that Nintendo is likely factoring in uncertainties surrounding tariffs, pricing, and production timelines, despite strong pre-order momentum. Ahmad also noted that if the tariff situation improves, Nintendo may revise its forecast upward later in the year.

However, he emphasized that significant challenges are already in motion, creating a complex environment for the console’s launch. “Not to mention the looming threat of increased tariffs,” Ahmad added, highlighting the broader economic pressures affecting global supply chains and consumer demand.

It's worth noting that achieving 15 million units in its first year would make the Switch 2 one of the most successful console launches in history. This figure would surpass the original Switch’s first-year sales of 14.87 million units—a strong benchmark set nearly a decade ago.

Were you able to preorder a Nintendo Switch 2?Poll Results Image

AnswerSee ResultsDemand for the Switch 2 appears to be exceptionally high. After an initial delay attributed to tariff-related concerns, pre-orders for the Nintendo Switch 2 officially launched on April 24. The console remains priced at $449.99—and unsurprisingly, demand has far outpaced availability.

Additionally, Nintendo has issued a notice to U.S. customers who pre-ordered through the My Nintendo Store, warning that delivery by the release date cannot be guaranteed due to overwhelming demand. For more details, check out IGN’s Nintendo Switch 2 pre-order guide.

Discover
  • Frogmi Retail
    Frogmi Retail
    Outpace your competition with Frogmi Retail, the definitive solution for real-time point-of-sale monitoring and field team management. Its quick, simple implementation uses your existing mobile devices, delivering a cloud-based analytics dashboard.
  • First Communion Invitations
    First Communion Invitations
    Celebrate a cherished milestone with family and friends by crafting your own personalized First Communion invitations and congratulatory cards using the First Communion Invitations app. Choose from an extensive collection of Catholic-themed frames,
  • VRChat
    VRChat
    Step into VRChat — your gateway to a boundless virtual universe.Picture a realm of infinite potential and discovery.Spend your day dogfighting in sleek jets, then unwind in a treehouse adrift in a cosmic nebula. Forge new friendships while exploring
  • Likes & followers for Instagram
    Likes & followers for Instagram
    Looking to grow your Instagram presence? Look no further! The Likes & Followers for Instagram app helps you gain authentic followers and engagement fast. Watch your popularity skyrocket as you receive more likes on both photos and videos. Rest assur
  • Cyber Sandbox
    Cyber Sandbox
    Create and discover in Cyber Sandbox alongside engaging characters, exciting quests, and immersive 3D challenges.Step into Cyber Sandbox, a lively game where creativity and adventure blend in a vast, colorful world. Dive into a distinctive sandbox ex
  • Anime Center
    Anime Center
    Stay updated with the newest anime releases, explore detailed synopses, and check their airing schedules.Engage with fan discussions, discover hidden gems, and browse thousands of high-quality anime series online. Connect with fellow anime enthusiast