Marketing agency GEM Partners has recently released the findings of a comprehensive survey evaluating brand reach across seven diverse media platforms. In this year's annual ranking, Pokémon has emerged as the top brand, amassing an impressive 65,578 points. This ranking is determined by a unique "reach score" metric, which quantifies the daily engagement of individuals with a brand's content across apps, games, music, videos, and manga. The survey, conducted monthly, involved 100,000 participants aged 15 to 69 residing in Japan.

Pokémon's dominance is particularly evident in the App Games category, where it scored a remarkable 50,546 points, constituting 80% of its total score. This success can be attributed to the widespread popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additionally, Pokémon secured 11,619 points in the Home Video category and 2,728 points in the Video category. The brand's reach has been further enhanced by strategic collaborations, such as the partnership with Mister Donut, and the increasing popularity of collectible card games.

The Pokémon Company's 2024 financial report underscores the franchise's robust growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as one of Japan's most successful and rapidly expanding brands.

The Pokémon franchise encompasses a wide array of media products, including video games, animated series and movies, and card games. It is managed collaboratively by three companies—Nintendo, Game Freak, and Creatures—who established The Pokémon Company in 1998 to oversee all aspects of the brand's operations.