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Thunderbolts* Approaches $280M at Box Office Amid New Avengers Marketing Push

Jun 13,25(3 months ago)
Thunderbolts* Approaches $280M at Box Office Amid New Avengers Marketing Push

*Thunderbolts\** delivered a solid second weekend at the global box office, a strong performance for an MCU film, and has now crossed $272.2 million in total earnings. The Florence Pugh-led action film added $33.1 million domestically and $34 million internationally, maintaining its position atop the box office charts for the second consecutive week. This marks a -44% drop from its opening weekend, outperforming recent MCU releases like *Guardians of the Galaxy Vol. 2* (-52%), *Captain America: Brave New World* (-54%), and *Ant-Man and the Wasp: Quantumania* (-54%). To date, *Thunderbolts\** has earned an estimated $128.5 million in North America and $143.7 million overseas.

PlayMarvel intensified its promotional campaign last week, even going so far as to officially rename the film to *New Avengers*. The studio extended [ttpp]the storyline conflict between Sam Wilson’s Avengers and this new team into real-world marketing, creating buzz across fan communities. It's clear that Marvel aims to sustain audience interest in *Thunderbolts\** as it builds toward the launch of Phase 6 with *The Fantastic Four: First Steps* coming in July.

According to Variety, Disney invested $180 million in production costs and an additional $100 million in marketing for Thunderbolts*, meaning the film must maintain strong global performance to achieve profitability through theatrical release alone.

Disney CEO Bob Iger recently praised Thunderbolts* during a public interview, calling it “the first and best example” of Marvel’s renewed focus on prioritizing quality over quantity in its cinematic output.

Did you like the Thunderbolts movie? ------------------------------------

AnswerSee ResultsThe film opened domestically with $76 million, a start considered solid but not extraordinary by MCU standards. That figure surpassed Eternals ($71 million) and Ant-Man and the Wasp ($75 million), both of which underperformed commercially, though it fell short of most other MCU openings.

Audience and critic reactions have been largely positive, offering hope for sustained box office legs. IGN awarded Thunderbolts* a 7/10, noting: “Thunderbolts* has, like its sort-of-not-really antagonist, both a dark half and a light half. But only one of them is actually pretty great (hint: it’s the one that involves plumbing the depths of the characters’ worst memories).”

Disney is counting on strong word of mouth to help Thunderbolts* avoid the steep decline seen by Captain America: Brave New World and other recent MCU titles. Aside from rare successes like Deadpool & Wolverine, which grossed over a billion dollars globally, Marvel has struggled at the box office in recent years.

Marvel Cinematic Universe: Every Upcoming Movie and TV Show

View 18 ImagesLooking ahead, 2026 will bring two major Marvel releases: Avengers: Doomsday on May 1 and Spider-Man: Brand New Day on July 31. Then, Avengers: Secret Wars is set to close out Phase 6 on May 7, 2027.

Elsewhere, Sinners has reached $283.3 million globally, while A Minecraft Movie continues to perform well with $909.6 million after six weekends in theaters.

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