While Black Friday remains the premier shopping event for snagging deals on virtually everything, the retail landscape has evolved, with numerous seasonal sales throughout 2025 offering equally compelling discounts. From tech gadgets to video games, the year is dotted with opportunities to save money, starting right now.

To maximize your savings, keep an eye on these key sales dates in 2025:

1. Valentine's Day Sales (Now–February 14)

   Valentine's Day, though not traditionally a shopping holiday, sparks a wave of gift-buying. From early February through Valentine's Day, expect enticing discounts on popular gifts like smartwatches, jewelry, LEGO flower sets, video games, and book collections. As the first major sale of the year, these deals often set the lowest prices seen so far in 2025.

   See the latest deals:

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   7$59.99 save 20%$47.99 at Amazon### LEGO Botanicals Pretty Pink Bouquet

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   7$59.99 save 20%$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

   Presidents' Day, the first federal holiday of the year, heralds the arrival of targeted sales. Starting the week before the holiday, which falls on a Monday, you'll find significant discounts on mattresses, clothing, laptops, and PCs. Many retailers, including Amazon, often offer sitewide sales during this period.

3. Tax Day Sales (April 15)

   Following a lull in sales events, Tax Day brings a fresh round of discounts. As U.S. tax returns are due, retailers capitalize on the occasion by offering deals on TVs, electronics, and LEGO sets, aligning with the time people receive their tax refunds.

4. Star Wars Day Sales (May 4)

   May the 4th, a playful nod to Star Wars fans, has evolved into a prime time for snagging deals on Star Wars merchandise, including LEGO sets, movie collections, board games, and collectibles. Fans should mark their calendars for discounts on popular Star Wars games as well.

5. Mother's Day Sales (May 8–11)

   Like Valentine's Day, Mother's Day is an excellent opportunity to find discounts on gift items such as flowers, jewelry, watches, and chocolates. Retailers anticipate increased gift purchases and often offer reduced prices on a variety of products.

6. Memorial Day Sales (May 22–26)

   Memorial Day sales capitalize on the extended weekend, offering discounts across numerous categories. Expect deals on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically launch broad sales events around this time, often starting a week before the holiday.

7. Dads and Grads Sales (June 1–15)

   Early June is a unique time when retailers target both graduating students and fathers. Expect substantial discounts on TVs, laptops, PCs, and furniture. This period is ideal for purchasing electronics before the summer rush and the first Amazon Prime Day in July, making it a prime time for buying gaming PCs and laptops.

8. 4th of July Sales (July 1–6)

   The 4th of July weekend offers surprising discounts across various categories. Last year's sales rivaled those of Prime Day and Black Friday, particularly for electronics like TVs and gaming monitors. Alongside traditional holiday sale items like mattresses, appliances, and clothing, you'll also find deals on sporting equipment and grills.

9. Prime Day (Mid-July)

   Amazon's Prime Day has grown to rival Black Friday in terms of discounts and is the first major sales event of the year. While initially an Amazon-exclusive event, it now prompts competing sales from retailers like Walmart, Target, and Best Buy. Prime Day 2025 is expected to occur around July 15-16, offering a wide range of deals across numerous product categories.

10. Labor Day Sales (August 25–September 1)

    Following back-to-school sales, Labor Day marks the final major sale event before the holiday season. Expect discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Sales typically begin the week before the holiday, which falls on a Monday.

11. October Prime Day Sales (Mid-October)

    Amazon's "Prime Big Deal Days" in October offers a Prime Day-like experience before Black Friday. This event, which started in 2022, typically occurs during the second week of October and spans a couple of days. Other major retailers often follow suit with their own sales.

12. Black Friday Sales (November 1–30)

    Black Friday is the pinnacle of shopping events, offering the best deals across all categories. While the official day is November 28, 2025, deals start post-October Prime Day and continue throughout November. The most significant discounts often appear on Thanksgiving and the following Friday, with major retailers launching their official Black Friday sales around November 21.

13. Cyber Monday Sales (November 30–December 5)

    Cyber Monday, starting in 2005, offers online shoppers a chance to snag deals post-Thanksgiving. Now as significant as Black Friday, Cyber Monday sales begin on the Sunday of Black Friday weekend and extend through the week, often labeled as Cyber Week.

14. Green Monday Sales (December 8–23)

    Created by eBay in 2007, Green Monday marks the last significant sales event before Christmas. Originally designed to ensure pre-holiday delivery, these sales now extend until December 24 and sometimes through Christmas, often labeled as "last-minute" sales.

15. New Year's Sales (December 26–January 1)

    The final sales of 2025 occur around New Year's, starting just after Christmas. These sales target shoppers with returned gifts and extra cash, offering deals on older tech models. Late December and early January are optimal times for purchasing TVs and gaming monitors, especially with CES on the horizon.