Ubisoft's next big release, Assassin's Creed Shadows, drops next Thursday, and its performance could significantly impact the company's future. A newly released video on Ubisoft's official YouTube channel, intriguingly billed as a television commercial rather than a launch trailer, has sparked some discussion. The video itself is undeniably impressive – a slick, cinematic piece showcasing the game's visuals. However, the decision to promote the game primarily through traditional media, and then upload the TV ad to YouTube, is raising eyebrows. While not inherently negative, this strategy feels somewhat unconventional and, for some, less than reassuring.

Despite these concerns, the video effectively highlights the distinct gameplay and combat styles of the two protagonists. The depiction of Japan is breathtaking, but a one-minute cinematic can only offer a limited glimpse. Ultimately, the true measure of Assassin's Creed Shadows will only be revealed upon its release.