Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll appear in several popular mobile games.

This isn't PlanetPlay's first foray into eco-conscious gaming collaborations. Previous campaigns have featured celebrities like David Hasselhoff and J Balvin. This time, however, the scale is significantly larger.

Lovato will be featured in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can collect Lovato-themed avatars, with all proceeds benefiting environmental projects.

A Sustainable Success?

PlanetPlay's commitment to long-term environmental impact through MGTM is noteworthy. Unlike many celebrity-driven campaigns, which often lack staying power, this initiative boasts broad participation and reach. The involvement of numerous popular games increases the potential for significant positive change.

This collaboration offers a triple win: environmental benefits, increased engagement for Lovato's fans, and a boost for participating game developers.

For those interested in exploring the games involved, PlanetPlay recommends checking out their list of the best mobile games of 2024.