Netflix has achieved a significant milestone by surpassing 300 million subscribers, culminating in a record-breaking quarter with an addition of 19 million new subscribers in Q4, bringing the total to 302 million paid subscribers by the end of the fiscal year 2024. This impressive growth of 41 million subscribers throughout the year marks the last time Netflix will report such figures, as the company shifts its focus away from quarterly subscriber updates,而是選擇在關鍵里程碑上宣布付費會員資格。

但是，這一慶祝活動帶有警告：Netflix在美國，加拿大，葡萄牙和阿根廷的大多數計劃中宣布了又一輪價格上漲。 This decision follows closely on the heels of a price hike in 2023, and another in 2022, continuing a trend of annual increases that dates back to 2014. The company justifies these adjustments in its shareholder letter, stating, "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix."

雖然股東信件中未指定價格上漲的確切細節，但《華爾街日報》和彭博社的報告表明，廣告支持的層將從每月6.99美元增加到每月7.99美元，而標準的免費AD計劃將從每月15.49美元上升到每月17.99美元，並從每月17.99美元增加到$ 22.99的$ 22.99.99 $ 24.99.9999999999.99 $ 24.99。此外，Netflix還引入了一項新的“額外成員廣告”計劃，允許使用廣告支持的個人以額外的費用將某人添加到家庭外部，這是標準和高級計劃以前獨有的功能。

從財務上講，Netflix報告表現出色，季度收入同比增長16％，達到1002億美元，年收入類似上漲至390億美元。展望未來，該公司預測2025年的增長率在12％至14％之間。