Netflix has achieved a significant milestone by surpassing 300 million subscribers, culminating in a record-breaking quarter with an addition of 19 million new subscribers in Q4, bringing the total to 302 million paid subscribers by the end of the fiscal year 2024. This impressive growth of 41 million subscribers throughout the year marks the last time Netflix will report such figures, as the company shifts its focus away from quarterly subscriber updates,而是选择在关键里程碑上宣布付费会员资格。

但是，这一庆祝活动带有警告：Netflix在美国，加拿大，葡萄牙和阿根廷的大多数计划中宣布了又一轮价格上涨。 This decision follows closely on the heels of a price hike in 2023, and another in 2022, continuing a trend of annual increases that dates back to 2014. The company justifies these adjustments in its shareholder letter, stating, "As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix."

虽然股东信件中未指定价格上涨的确切细节，但《华尔街日报》和彭博社的报告表明，广告支持的层将从每月6.99美元增加到每月7.99美元，而标准的免费AD计划将从每月15.49美元上升到每月17.99美元，并从每月17.99美元增加到$ 22.99的$ 22.99.99 $ 24.99.9999999999.99 $ 24.99。此外，Netflix还引入了一项新的“额外成员广告”计划，允许使用广告支持的个人以额外的费用将某人添加到家庭外部，这是标准和高级计划以前独有的功能。

从财务上讲，Netflix报告表现出色，季度收入同比增长16％，达到1002亿美元，年收入类似上涨至390亿美元。展望未来，该公司预测2025年的增长率在12％至14％之间。