Home > News > Assassin’s Creed Shadows Now Up to 3 Million Players, but Still No Sales Figure From Ubisoft
Assassin’s Creed Shadows Now Up to 3 Million Players, but Still No Sales Figure From Ubisoft

Ubisoft's latest blockbuster, Assassin’s Creed Shadows, has captivated over 3 million players just one week after its launch on May 20. This impressive milestone marks a significant leap from the 2 million players reported on the game's second day, outpacing the initial launches of both Origins and Odyssey. Ubisoft's recent statistics, initially disclosed through an internal email and covered by IGN, provide a comparative analysis, suggesting that Shadows' performance is more aligned with Origins and Odyssey than the exceptional launch of Valhalla in 2020.
Assassin’s Creed Shadows has achieved the second highest day one sales revenue in the franchise's history, trailing only behind Valhalla. It also boasts the title of Ubisoft's biggest day one launch on the PlayStation Store. The game has already seen players log over 40 million hours of gameplay, showcasing its strong engagement.
The release of Assassin’s Creed Shadows comes at a critical time for Ubisoft, following a series of delays and the disappointing sales of last year’s Star Wars Outlaws. The company has faced numerous challenges, including high-profile flops, layoffs, studio closures, and game cancellations leading up to the launch. Amidst these struggles, the Guillemot family, Ubisoft's founders, reportedly engaged in discussions with Tencent and other investors about a potential buyout to retain control of the company's intellectual property. Consequently, the gaming community is closely monitoring Shadows' performance as a barometer of Ubisoft's future.
On Steam, Assassin’s Creed Shadows achieved a new high for the series, becoming the most-played Assassin's Creed game ever with a peak of 64,825 concurrent players. This is notable as it was the first game in the series to launch day-one on Steam since Odyssey in 2018. Comparatively, BioWare's Dragon Age: The Veilguard reached a peak of 89,418 players on the platform.
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While Assassin’s Creed Shadows has shown promising engagement and player numbers, assessing its success relative to Ubisoft's expectations remains challenging without specific revenue or sales data. The financial impact of Shadows will ultimately dictate not only the game's future but also Ubisoft's overall trajectory, information that may become clearer with the company's upcoming financial report.
For those eager to explore the world of feudal Japan in Assassin’s Creed Shadows, our comprehensive Assassin's Creed Shadows guide is a must-read. It includes an Assassin's Creed Shadows walkthrough, an Assassin's Creed Shadows Interactive Map, and insights into things Assassin’s Creed Shadows doesn’t tell you, ensuring you get the most out of your adventure.
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