A massive promotional display for Metroid Prime 4: Beyond at London's Oxford Circus Underground station has caused confusion among Nintendo commuters by declaring the game "out now" - despite no official release confirmation.

Rest assured subway riders: London's current heatwave isn't playing tricks on you. Multiple fans have verified the puzzling advertisement that currently graces one of London's busiest transit hubs.

A Mysterious Message Emerges

Nintendo has only confirmed a vague 2025 window for Metroid Prime 4, making this premature announcement particularly baffling. Though likely a mistake, the prominent placement has sparked speculation among eager fans.

"Any explanation for the MP4 Beyond ad claiming it's 'out now'?" Reddit user orchestar questioned. "Seriously confused. Unless they mean Switch 2 is available? Would love if the game actually launched today."

The gaming community is debating several theories:

• The ad campaign materials may have gone live prematurely
• Original release plans might have changed without collateral updates
• This could be an accidental early reveal of future promotional materials

Some optimistic fans even wondered about a surprise shadow drop, though this seems improbable with Donkey Kong Bananza positioned as Nintendo's next major release.

A Long-Awaited Sequel

Initially announced in 2017 then rebooted in 2019, Metroid Prime 4: Beyond represents one of Nintendo's most anticipated cross-generation titles - destined for both Switch and its upcoming successor.

The game will showcase enhanced performance on Switch 2, delivering 120fps gameplay with optional Joy-Con precision controls. Industry observers predict a launch window between Donkey Kong Bananza (July 2025) and Pokémon Legends: Z-A (October 2025).

IGN has reached out to Nintendo for clarification regarding the puzzling advertisement.