World of Warcraft to Hike Prices in Australia and New Zealand

Effective February 7th, Blizzard Entertainment will increase the cost of all World of Warcraft in-game transactions for players in Australia and New Zealand. This price adjustment, attributed to global and regional market fluctuations, affects various services, including subscriptions and in-game purchases.

While the US price for a World of Warcraft subscription has remained unchanged at $14.99 since 2004, Australian and New Zealand players will see increases. Those with active recurring subscriptions as of February 6th will retain their current rates for a six-month grace period.

The new pricing structure will see monthly subscriptions rise to AUD 23.95 and NZD 26.99, with annual subscriptions reaching AUD 249.00 and NZD 280.68. The WoW Token will cost AUD 32.00 and NZD 36.00. Other in-game services will also experience price increases (see table below).

Revised World of Warcraft Pricing (AUD & NZD - Effective February 7th)

While the current USD to AUD exchange rate suggests a minor USD discount, the fluctuating exchange rates have prompted mixed reactions from the player base. Blizzard emphasizes that this decision wasn't taken lightly and that the price changes aim to reflect current market conditions. The long-term impact of these price adjustments remains to be seen.