Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases

Home > News > Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases

Jan 24,25(7 months ago)

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases A new joint report from Comscore and Anzu reveals key insights into US gamer behavior, preferences, and spending trends within the gaming industry.

US Gamers Embrace In-App Purchases

The Rise of Freemium Gaming

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases Comscore's 2024 State of Gaming Report, a collaboration with in-game advertiser Anzu, examines US gaming habits, preferences, and spending. The report analyzes popular genres across various platforms.

A striking finding: 82% of US gamers made in-game purchases in freemium games last year. Freemium games, a blend of "free" and "premium," are free to download and play, offering optional in-app purchases for enhanced features (extra coins, health, exclusive items). Examples include Genshin Impact and League of Legends.

The freemium model's success, particularly in mobile gaming, is undeniable. Maplestory, released in North America in 2005, is considered a pioneer, introducing the concept of real-money purchases for virtual items.

Freemium Games Prove Successful As 82% of Gamers Made In-Game Purchases The freemium model's continued popularity benefits developers and online retailers like Google, Apple, and Microsoft. Research from Corvinus University attributes this appeal to factors like utility, self-indulgence, social interaction, and competition, motivating purchases to enhance gameplay or avoid ads.

Comscore's Chief Commercial Officer, Steve Bagdasarian, noted the report's highlighting of gaming's cultural impact and the importance of understanding gamer behavior for brands.

Tekken 8's Katsuhiro Harada previously commented on in-game purchases, explaining that revenue from such transactions contributes significantly to game development costs, particularly in light of rising development budgets.

Discover

Clock - fun and easy card game
Prepare to challenge your memory and reflexes with Clock - the entertaining and simple card matching game! This addictive game tests your recall as you match clock faces displaying different hours. The gameplay starts easy but becomes progressively
Ringtone Maker and MP3 Cutter
Here’s the rewritten version following all your specified rules:Transform your favorite song clips into personalized ringtones with ease. This intuitive app lets you quickly edit and save custom tones for calls, alarms, and notifications. The applic
Zofeur - Driver App
Seeking a flexible and lucrative driving opportunity? The Zofeur Driver App offers the perfect solution! As the Middle East's pioneering "PAY-PER-MINUTE" chauffeur platform, it connects you with real-time booking requests through cutting-edge techno
Bau Cua 8D
Dive into the thrilling world of traditional Vietnamese gaming with Bau Cua 8D! This beloved dice game (also called Bau Cua Shake or Bau Cua Tiger) has been a festival favorite for generations. Place your bets on lucky animal symbols and experience
Teen Patti Indian 3 Patti Game
Experience Authentic Teen Patti Gameplay Teen Patti Indian 3 Patti Game brings you the most thrilling digital version of this classic Indian card game. Our platform features a smooth, intuitive interface that lets you dive straight into the action w
Circuit: Street Racing
⭐ Dominate the night streets with high-performance racing machines ⭐ Full garage access - every vehicle is unlocked from the start ⭐ Upgrade your ride using in-game credits for fuel and nitro boosts ⭐ Dynamic pricing - faster cars require more e

Top Download